How to maintain your SEO rank

The Secret To Maintaining Your SEO Ranking

Search engines are the most efficient tools that can bring prospects to your website. They assist in generating traffic, thereby affecting your online sales. Once you establish yourself as an authority through the search engines such as Google, they will increase your ranking. Maintaining this position, however, is not a simple task as the core tenets of SEO keep on evolving, and hence the need to stay up-to-date with the emerging trends. The following are a few tips to help you sustain your rankings and protect you from potential algorithm updates.

Link building

The primary role of Google is to see that you provide its users with relevant and useful information through your website. To maintain your keyword rank, you have to increase your inbound links to all the pages in your site. If a particular keyword makes you rank high, then you don’t have to build excessive backlinks to that page. In fact, if Google detects that you are building links too quickly, it can be seen as a red flag and end up banning your website. It could also drop your ranking if all your links are pointing to one specific article.

Build a strong social media presence

Search engines see various social media platforms such as Twitter, Facebook, and LinkedIn as authority brands. All these have a high page rank in Google, and it is a no-brainer that getting links from them will enable it to determine the relevance of your site. The more likes and shares you get on social media; the more visibility your site will receive from these social medias.  There are various ways that can help you increase your site’s visibility on the social media. You can offer your users exclusive offers in exchange for them sharing your site on social medias, add a share button on either of the sides of your pages or use explicit calls to action in your posts.

Invest in internal and outbound links

Internal linking can help you maintain your keyword rankings. It involves linking related content on your website so that the search engines can discern the topical focus and significance of every page on the site.

Whenever you send outbound links, you enable Google to ascertain the importance of your site. What you need to ensure is that the links you send out are in your niche, and focus on authority brands. Note that internal and outbound linking should be done moderately as well, too many too quick in either will be flagged by Google and negatively impact your ranking.

Speed up your site

About two million blogs are posted on a daily basis, meaning that users have a lot of alternatives. You must, therefore, ensure that your website is fast enough to keep them engaged and for you to maintain your high position. Here are a few steps that you can take to improve the speed of your website:

• Enable compression on all images.
• Use a CDN (Content Delivery Network) to increase download speeds.
• Reduce server response time.

You can also check your page speed using one of Googles tools here. This will tell you how fast your site is loading and offer tips on how to speed it up.

Keep your website up-to-date

When ranking your website, Google takes both content quality and freshness into account. To maintain your position, you must keep your site updated. Convert some of your posts into images and videos to act as teasers and to entice people to link to your website. The visual appeal of your brand also needs an overhaul. Consider optimizing it so as to reduce the bounce rate and attract visitors to stay longer.

Attaining and maintaining a high rank in the search engines may be a daunting task, but implementing the tips as mentioned above will help you to maintain your authority.